Art Promotions and Marketing

Art without an audience is like one hand clapping in the forest as a tree falls (not very useful at all) so sometimes we need to emerge from our artistic lairs to actually let people know about what we are doing, how brilliant it is, and how they can get their hands on it. Watch out… You might even have to get yourself a business card. Goodness!

How to Become Famous in the Newspapers With an Artists Press Release

by Stuart Wider | Dec 23, 2012 | Art Promotions and Marketing, Making a Business from Art | 4 comments

Want to be famous? Want to see your face in the paper? Get started on your road to road to fame and fortune by creating artist press releases to send to your local newspapers. Journalists are busy, so give them everything they need to make their jobs easier and you’ll stand a better of chance of seeing your face beaming out your local rag. Its easier than you think!

Is your Art a Charity Case?

by Stuart Wider | Jan 25, 2009 | Art Promotions and Marketing, Making a Business from Art | 2 comments

For some reason whenever charity committees get together there is always someone (let’s call her Jenny Brightspark) who displays their pure money raising genius to everyone by brightly suggesting “Lets have a charity art raffle / auction / lucky door prize” (*delete as appropriate). “Go to it!” says the rest of the committee approvingly, excited […]

Begging for your Business Card

by Stuart Wider | Aug 2, 2008 | Art Promotions and Marketing, Making a Business from Art | 1 comment

Ah, the humble business card. Such an institution in the world of commerce and trade that to not to have one is positively unseemly. Could such a thing induce begging behaviour? Would one even want someone to beg for your business card? We shall see…